This was the statement issued last year by SmartSource about coupon use in 2009. I'd like to see the one for 2010. I'm sure it's even better:
Coupon Distribution, Redemption Sky High in 2009
The results are in and it should come as no surprise that last year, consumers, who were looking to stretch every penny, turned to coupons. Coupon redemption was up 27% over 2008, reversing a consistent decline that had been going on for seventeen years. Along with the increase in redemption, was a record level of coupon distribution: over 367 billion coupon were issued last year, with an average face value of $1.44. Read more about the 2009 coupon trends in this press release put out by Inmar, a leading coupon redemption house, and in this article in Direct Marketer News, both of which feature quotes from News America Marketing EVP, Marketing, Jesse Aversano.
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