Purina Rewards Program: Horse, Rabbit, Poultry, Etc.

This is new to me.
Purina has a Rewards program. Get quarterly coupons on Purina "feeds" you use everyday. Not good for cats and dogs:
Based on the information you provide, you’ll receive one (1) Rewards Certificate per eligible specie, per household, per quarter. Eligible specie coupons include only the following:

Horse, Cattle, Rabbit, Goat, Poultry, Show Feed, Outdoor/Wildlife and Exotic