Individualized Grocery Store Pricing??

It's in the experimental stage, but Safeway is testing the waters of individualized pricing for each person in the grocery store. Read about it here. Depending on your buying history, as tracked by your shopper's card, you might be offered a lower price on a product as a personal incentive to buy. Kroger already issues individualized coupons on a quarterly basis, mailed to your home. This goes even further.