New Program: Purina My Cat Chow Perks

Sign up for Purina My Cat Chow Perks program to earn rewards like cat accessories and free bags of Purina Cat Chow. You get a free 10,000 points when you sign up. As far as I can tell, you don't get points for buying Purina Cat Chow. You earn points by doing activities on the website. It's a way to get you to use social media to spread the word about Purina Cat Chow.
Listed rewards are:

Small Tote Bag 30,000 pts
Free Bag Purina Cat Chow 30,000
Pet bowl 30,000 pts
Mouse Pad 25,000 pts
Water Bottle 20,000 pts
World's Best Desktop 1,000 pts