This free program started today. Spin the wheel at Kellogg's Family Rewards to get free KFR bonus points, 50, 100, 500, 7,500, or 10,000 pts. One person will win 100,000. Spin once a day 12/13 - 12/19. You have to log into your account to play.
I suspect that a lot of people will win the 50 pts.....
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