Saturday, May 1, 2010

Fake Doritos Coupon Via Email

Once again an email is circulating with a too-good-to-be-true attachment for free Doritos. The email invites you to print all you want and enjoy. Geeezzzzz. When will this end? Here's what it looks like:
(I took out the bar code)

There is a simple rule when you receive one of these emails. The coupons are ALWAYS, 100% OF THE TIME, FAKE. Someone somewhere used  photoshop software to make or modify their own high value free item coupon, then sent it out to others. The coupons look real. Unsuspecting people, who are not coupon savvy, fall for it over and over. We know better. No manufacturer is going to distribute free $5 coupons via an email. No manufacturer is going to issue a $5 free-item coupon with their blessing to print as many as you like. If you receive one of these emails, you can do two things. First, notify the sender that they can be in legal hot water for passing on this counterfeit, and tell them to send out another email explaining the fraud.  Then forward the email with the attachment to www.cents-off.com We have to fight these fake coupons, because they spoil things for everyone. Stores get burned, then they don't want to take legitimate coupons. This is the official word from Frito-Lay:

"We have also been alerted to a fraudulent $5 coupon offer for Doritos chips that is circulating on the internet. This $5 coupon offer is not authorized by Frito-Lay. The invalid $5 coupon may not be accepted at retail outlets. We regret any inconvenience. We're working to find ways to prevent these types of counterfeit offers from misleading our consumers."

The free item coupons I've received lately in the mail are full of holograms, expensive printing techniques, unique code numbers, printed in vibrant color on high gloss paper with my name on the coupon. In other words, manufacturers are going to great lengths to make high value coupons counterfeit-proof. The weak link in that chain are the millions of shoppers who have no idea that an email with a free coupon attached is fake, and the many cashiers who unwittingly accept such coupons. There is much educating to do before this type of fraud is ended.

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